Visual Design · 04 of 05
Unicity
International
A complete brand refresh for one of the world's leading direct sales and wellness companies. From the company timeline and retail environments to packaging, promotional materials and cosmetic label design, every element rebuilt with intention and consistency.
Role
Senior Designer · Brand Lead
Location and Duration
Global · Multi-market · 2015
Deliverables
Scope
Full brand refresh · Product packaging redesign · Retail environment
Disciplines
Art Direction, Packaging Design, Environmental Design, Promotional Design
A brand with
decades of story
Redesigned the Unicity company timeline, transforming a complex corporate history into a visually engaging narrative that communicates legacy, growth and global presence with clarity and pride.
The catalogue,
opened wide
Three open spreads from the Unicity product catalogue, designed to showcase the brand's premium wellness range. Each spread balances product photography, brand language and typographic hierarchy to create a consistent and compelling sales tool.
Brand, brought
to life
The Unicity retail and office environment translated the brand into three-dimensional space. Signage, displays and spatial design that made every customer interaction feel intentional and premium.
Before and after,
in sequence
Five product packaging redesigns shown as a continuous transformation. Watch each original dissolve into its redesign, then step through the full range. Every product refreshed with premium positioning, consistency and shelf impact.
Kiddo by Unicity
A standalone product designed to extend the Unicity brand into the children's wellness category, with packaging that is approachable, vibrant and clearly positioned for the family market.
The technical
precision beneath
Behind every finished package is a precise die line, the structural blueprint that governs form, fold and finish. These artworks demonstrate the technical rigour that underpins every Unicity packaging redesign.
Designed to sell,
built to last
Promotional packs designed to drive trial and acquisition. Each pack combines the structural die line artwork with the finished product photography, showing the complete journey from design to shelf.
Slim 10s
Matcha 5s
Finished Products
The complete range, in hand
Five labels,
one identity
Five cosmetic label designs for the Unicity personal care range, translating the core brand identity into the beauty and wellness shelf with premium positioning and visual consistency.
