Design Brief

How might we’ design scalable experiences along the Care Navigation Journey that improve patient support, reduce barriers to information, and empower an increasingly diverse patient population at the institute.

Primary Desk Research

Partner Engagement Activity

The Analysis

Ecosystem mapping

Emotional Mapping of 'Fear'

Clustering

Question formation

Interviews

Dr. Sasha Menon - Anaesthesiologist

Dr. Vinay Deshmane - Oncologist

Persona Development

Persona Journey Map

Idea Selection Workshop with the Partner

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