Turning research into
rocket fuel for ideas that take off !!!
through strategic design for humans, brands, and the occasionally confused stakeholder 🙂
Design Strategy
Service Design
UX Design
Graphic Design
Change Management
Research and Analytics
Me
With 10+ years of shaping bold visual identities for global brands, I now bring that creative edge into the world of design strategy and research. Passionate about uncovering real human needs and turning insights into smart, impactful experiences, I blend qualitative and quantitative research with a designer’s mindset, translating data into stories, strategies, and solutions. Always collaborative and always curious, I thrive at the intersection of creativity, empathy, and systems thinking.
Work/Projects
AI-powered tool that supports students navigating housing and
college relocation
EASE: Capstone project 2025
Team: Dave Remedios, & Arunima Sinha
A strategic review of UN operations, delivering actionable recommendations to enhance efficiency and impact
CASE STUDY
Team: Dave Remedios, Utsav Vekariya & Maria Kupriyanova
From Junk to Art
PASSION PROJECTS
I’ve always been inspired by the circular economy, these projects showcases my journey of transforming discarded materials into purposeful art, with pieces sold to support charitable causes.
Past Experience
Some of the brands I have worked with in the past.
Play
Sports play a pivotal role in shaping my identity. I firmly advocate that sports offer invaluable lessons, particularly in teamwork, strategic planning, and resilience in the face of defeat.







