Parsons School of Design · MS Strategic Design · 2025
Strategic
Design
Four projects at the intersection of systems thinking, design research and social impact, developed across two years at Parsons. Each addresses a real-world challenge through rigorous mixed-method research and human-centred design.
Skills
Strategic Research
Mixed-method research · Ethnography · Desk research
Systems Thinking
Ecosystem mapping · Stakeholder analysis · PESTEL
Co-design
Participatory workshops · HMW framing · Ideation
UX & Prototyping
Figma · Wireframing · Usability testing
AI & Data
AI model training · Data curation · Personalisation
Strategy & Delivery
Business model canvas · Roadmapping · Presentation
Four projects · 2024–2025
01
Your go-to companion for life abroad
EASE, Parsons MS Capstone 2025
A personalised digital platform for international students navigating life abroad, delivering AI-curated guidance from pre-arrival through to settling in. Built across an end-to-end design process spanning research, participatory workshops and iterative prototype testing.
View case study →
02
Driving social impact through design research
The Point CDC
A community-embedded design research project collaborating with The Point CDC to revitalise the annual Fish Parade in Hunts Point. Sociogram mapping, socio-cultural analysis and economic ecology research led to a set of community-led recommendations to strengthen local engagement.
View case study →
03
Design-driven solutions for patient care navigation
Memorial Sloan Kettering Cancer Center
An in-depth design research engagement with one of the world's leading cancer care institutions, addressing how scalable experiences can reduce barriers to information and empower a diverse patient population. Culminated in MSK Connect+, a peer-to-peer support network proposal.
View case study →
04
Designing for resilience: climate emergency preparedness
The New School
A human-centred strategic study into emergency communication systems at The New School during climate-related disasters. Through surveys, interviews and system mapping, the team proposed a multi-channel communication framework formally endorsed for institutional implementation.
View case study →
Parsons School of Design · New York · 2025
Back to home