Visual Design · 01 of 05
General
Population
Strategic consulting and design work for a New York creative agency, delivering campaign design, sponsorship strategy and brand collateral for high-profile clients in 2025.
Role
Strategic Consultant
Location and Duration
New York · Internship · 2025
Deliverables
Clients
Enda Sports · DUMBO Film Festival · Trotter & Sholer
Agency
General Population, New York
Project 01 · Social Media and Event Campaign
Enda Sports
The Power of Movement
Campaign, UN Climate Week NYC 2025
Social media and event invite
design for a climate moment
Designed social media graphics and event invitations for Enda Sports' participation in UN Climate Week NYC. The campaign connected running culture with climate action, creating visual language that felt active, urgent and culturally resonant across digital and print formats.
Each design balanced Enda's performance aesthetic with the gravity of the climate message, producing collateral that worked across Instagram feed posts, stories and physical event invitations.
Project 02 · Strategic Partnerships
DUMBO Film Festival
The Pitch
Created the Strategic Business Development Flyer for the DUMBO Film Festival, securing three long-term sponsors. The document balanced editorial design with strategic narrative, presenting the festival's cultural value and audience reach to potential brand partners.
Project 03 · Press Kit and Editorial Design
Trotter & Sholer
Gallery Press Kit
A 10-page press kit for Trotter & Sholer gallery, Manhattan. Refined editorial design introducing the gallery's curatorial voice to press, collectors and institutional partners.
